The Washington Post’s Helaine Olen writes about how articles on nonpublic finance on fox Business Network’s online page advertise that of some other Fox Corp. subsidiary, Credible.
Olen writes, “Credible gets paid from money establishments if consumers get a loan, credit card, or loan they’ve gotten through their website. Although the articles have a “Sponsored through Credible” slogan next to the author’s name, they are also published through the Google News search engine, where the Credible slogan is not apparent. On the Fox Business website, topic pages like this one on student loans feature a combination of classic news and content sponsored by Credible.
“The result is articles that can seamlessly gain advantages for uninformed readers. “I’m amazed,” says Chris Roush, dean of Quinnipiac University’s School of Communications and the upcoming e-book “The Future of Business Journalism: Why It’s Important for Wall Street and Main Street. “”think that the average customer is aware that content is being used to help Credible grow and to help Credible generate revenue. “
“Financial education is low, even among the rich. And because other people in monetary distress are vulnerable, “I think it imposes a massive duty on those who disseminate this kind of data to do good,” says Jonathan Mintz, president of the Cities Fund for Financial Empowerment, an organization that works with low- and moderate-income consumers.
Read here.
Fox Business this statement:
“Fox Corporation, like many giant companies, promotes its majority-owned businesses on its owned and operated platforms, adding FoxBusiness. com. All credible content appearing on it is completely controlled internally and includes the legal visual disclosure required to ensure that readers know that the content is sponsored through a majority-owned entity through Fox Corporation. According to this practice, in the most sensible of the Personal Finance page on FoxBusiness. com, it is obviously stated that the page is “Developed through Credible” owned by Fox Corporation.
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This is operated through Chris Roush and his team. Chris is the Dean of Communications at Quinnipiac University.
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