Since incorrect information and incorrect information are a growing fear among viewers, a new service will allow advertisers to identify reported programming responsibly, either digitally and linearly, protecting logo protection while supporting quality journalism.
NEW YORK, December 2, 2021 – (BUSINESS WIRE) – IPG Mediabrands today announced an agreement with NewsGuard under which it will expand its existing partnership with NewsGuard that enables virtual programmatic advertising culprit to a pre-planning capability and create the first tool to compare and rate individual cable news and broadcast systems and networks. This tool goes beyond NewsGuard’s existing offering when it comes to assessing the reliability of news and data websites, giving advertisers greater visibility before making an investment in their money The new ranking will come with 117 screens across 27 networks and will launch in spring 2022, in time for Upfronts, as an exclusive supply for Mediabrands customers.
“In this age of misinformation and misinformation, one of the ultimate vital things we can offer our consumers is to make sure their media dollars don’t help misleading content,” said Dani Benowitz, U. S. President. Magna’s, Mediabrands’ leading global media outlet. investment and intelligence company. ” NewsGuard temporarily gains buy-in from its audience as an unbiased evaluator of networks and news sites. We are excited to help NewsGuard as it goes even further and evaluates the systems themselves.
“Mediabrands has been a visionary in guiding their consumers toward advertising, and we are excited to join them in this next pioneering initiative to make this vision a reality,” said Steven Brill, co-CEO of NewsGuard.
Currently, under an agreement that provides its consumers with discounted rates for the use of NewsGuard data, Mediabrands recommends websites, adding those of networks that score 85% or higher on newsGuard’s nine-criteria of credibility and transparency reliability scale, creating a “nutrition label” for news, exceeding the 60% score required through NewsGuard to get your green approval check mark. Recognizing that some cable news shows, for example, are more controlled by a journalist than others, program-through-program scores will give advertisers more features to consider.
“Our team of news experts from diverse backgrounds brings a decidedly apolitical and transparent technique to media assessments,” said Gordon Crovitz, co-CEO of NewsGuard. “We are excited to have a spouse at Mediabrands as we expand our project to assess the reliability of the news resources that come now with evaluating the spectrum of TV news, from live opinion shows from morning to evening. now fitting a leader in offering brands with guilty advertising insurance in a complete diversity of advertising media and media. »
Mediabrands’ 2021 report, The Dis/Misinformation Challenge for Marketers, details how baseless reviews posing as social media news are a developing fear for consumers and advertisers. .
Mediabrands entities UM, Initiative and MAGNA will be working together with NewsGuard on this new exclusive deal. For more information please contact [email protected].
ABOUT MEDIA IPG BRANDS:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, MAGNA, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.
ABOUT NEWSGUARD:
Launched in March 2018 by award-winning media entrepreneur and journalist Steven Brill and former Wall Street Journal editor Gordon Crovitz, NewsGuard provides credibility ratings and detailed ‘nutrition labels’ for thousands of research and news websites. ‘data. NewsGuard rates all news and data internet sites that account for 95% of online engagement in the US, UK, Germany, France, and Italy. NewsGuard reviews are conducted by trained news experts who employ nine non-political criteria of journalistic practice, adding whether a site continually posts false content, corrects or clarifies errors, and avoids misleading headlines Array Tech Corporations, NewsGuard trials are licensed by content platforms and others to help identify credible news sources and save you bad data. Advertisers, ad agencies, and ad generation corporations license NewsGuard’s guilty news ad team to protect the logo from programmatic advertising. NewsGuard ratings for individual cable and television news broadcasts will be presented exclusively as a tool for advertisers through IPG Medialogos. For more information, visit newsguardtech. com.
See the businesswire. com edition: https://www. businesswire. com/news/home/20211202005236/en/
Contacts
PRESS: Rahel RasuDirector General of Communications, Mediabrandsrahel. rasu@mbww. com