Buyers of European cars are already coming en masse to buy the MG ZS EV This compact electric battery SUV (BEV) costs around $38,000 (after tax) and has a wonderful cost at least compared to inflationd values in Europe. SAIC Motor, so don’t be fooled by the nickname MG. This value is in the average low-end electric cars here.
Look at the value of a small MINI E urban car and see the wonderful opportunity Tesla sees in Europe: the cheapest electric MINI costs around $37,300 in Britain and the cheapest Tesla Model 3 in Europe costs $43,000.
Certainly, British buyers would then have $4000 government aid, and the reasonable 3 style can only be obtained in Iceland because there are no taxes on electric car sales there, and the import tax was lifted recently, but when you look at the two cars and compare, there is a huge difference in the capatown. Array suggests that the Tesla charges perhaps more than twice as much as BMW-owned MINI. One is a utility, in fact with some flowering, but has a limited capacity. it is a fully developed and flexible luxury car.
The MINI E is very small, with a rear area that is literally just a vacuum gesture. It has a battery with a reported capacity of 145 miles on a very smart day but really closer to 160 miles, while the low-end style 3, can 263 miles. It has 4 seats and plenty of room to stretch and a suitable chest, as well as a frunk. This is going so well that high-end Bmw Series 3 sales are soaring.
So it creates the horror of European electric car brands when CEO Elon Musk announced Tuesday that he was contemplating the launch of a less expensive Tesla here. Tesla has taken the high-end segment of the sedán and SUV market through the storm, biting much of the maximum profit. BMW, Mercedes, Audi and Porsche.
“In Europe, it would make sense to make a compact car, a sedán,” Musk once said in Germany, through Automotive News Europe.
Musk has in the past talked about a less expensive Tesla in the US. But it’s not the first time With a plan to build a $25,000 (before tax) edition 3 years from now.
Meanwhile, European car brands will have to make hay while the sun shines. They want to maximize the sales and profits of their most limited machines before the festival ends.
According to French consultancy Inovev, BMW plans to sell 50,000 electric MINI worldwide. In the first nine months of 2020 it sold 7nine60 MINI Es electric in Europe, compared to 173 of the year before its launch, compared to the 62,114 Renault Zoes electric. in the first nine months in this so-called and market-leading sector. At the current location, the Peugeot 208th (20,887) and BMW i3 (14,388). The closest competitor to the MINI E in this sector, the Honda e, sold only 1371, which is not unexpected given its massive price, small length and limited range, similar to the MINI E.
Tesla sold 55,300 Model 3s in Europe in 2020, up from 62,900 in 2019, to Berlin car analyst Matt Schmidt (http://schmidtmatthias. de).
The average promotion value of a Model 3 perhaps 3 times higher than that of a Renault Zoe.
Why are mini E specifications so bad?
Schmidt said BMW generates more MINI E to help it comply with EU CO2 emission regulations.
“The MINI E is to some extent a compliance car, which is there for BMW Group to comply with CO2 regulations in Europe and coffee shop regulations in California,” Schmidt said. In the U. S. , MINI E starts at $29,900 (before sales tax), but reaches just under $20,000 after $7,500 federal tax credits and state incentives.
“The value and in-practice nature of the MINI (in Europe) make it more or less a ‘second car’ option for singles, however, this makes sense for BMW Group as a business model, allowing you to fines for not meeting the goals of this unlikely failed vehicle without diluting the successful BMW logo with a green tone of failed electric mobility” Schmidt said.
While car brands do not appear to manufacture a vehicle at an affordable price for the European market, China is addressing the premium segment with its Polestar 1 and Polestar 2 and is preparing an attack on the reasonable and cheerful segment of urban fugitives.
Polestar is a subsidiary of Volvo in Sweden, which is owned by Zhejiang Geely Holding of China.
David Bailey, professor of business economics at Birmingham Business School, commenting on the low-end market risk of Chinese automakers, said Europeans will have to prepare to address this risk.
“European brands will have to embrace this niche or the threat of being wiped out in this segment through Chinese brands at very low costs when they can meet European protection criteria in the event of a collision,” Bailey said.
“Think of cars as the best-selling electric vehicle in China, the modern-looking Hong Guang Mini or a variety of models manufactured through BYD. The fact is that the Chinese are coming and European industry would do more to grow rapidly, especially in terms of reasonable electric cars for cities,” Bailey said.
Little Citroen Ami may be to fight the Chinese from below, but after Musk’s reflections, Tesla’s risk from above can also be devastating for Europe.
As a former European correspondent for Reuters, I spent a few years writing about the industry. I’ll step into the hype and arrogance and find out
As a former European automotive correspondent for Reuters, I spent a few years writing about the industry. I’m going to get to the hype and bluffing of corporations and find out how those giant corporations are doing. I also like to drive your beautiful machines and your maximum modesty. I’ll tell you if the generation works too.